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Aliens of the Ocean

Project type

Live Brief

Role

Art Director

Date

2024

Problem: Direct public attention to the Oceans - The oceans are mostly unexplored but are important for the planet's health. Ocean exploration receives significantly less funding compared to space.

Insight: People are more fascinated by space exploration than the ocean, even though this is less explored. The allure of discovering aliens captures more attention than exploring the rich biodiversity and mysteries of the sea.

Solution: By tapping into society's fascination with the unknown and grabbing attention through misleading articles and educational posters, we can generate curiosity and spark interest in oceanic exploration.

Done in partnership with Gabriella Taylor and Guste Gintautaite - Year 3

London, U.K.

© 2024

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